Site Name: www.usedoutboardparts.com

Click to visit site

Site Purpose: Sales of Johsnon and Evinrude Lower units and used and new outboard parts
Site Creation Date & Time to Develop: older than dirt
Site Owner / Contact: Joe Eby 231-275-5859

Approx cost / value of development: $600.00 – over the years he has paid to update
Yearly Hosting Fee: $149.00
Other costs: Joe owns the following domain names to help his page rank – each page currently redirects to his main site.
www.lower-unit.com, www.lowerunit.net, www.lower-units.com, www.lowerunits.net, www.lower-units.net, www.outboardlowerunit.com, www.outboard-lowerunit.com, www.outboard-lower-unit.com www.outboard-parts.net

Site attributes: 
One of our oldest, and most productive sites.  Joe sells parts nationally and stays busy most months of the year with traffic from this site.  Joe spent a huge amount of time and personal effort submitting his site to search engines and linking on other sites, Joe has paid on occasion Google.com for traffic – but he limits his expenditure as his site ranks very well (first page) under his desired keywords nationally on Google.com and other search sites.  He does a great business on-line because he has a great business model and offers an excellent product.  Visitors contact Joe using one of two forms located on the site, they can also request information about featured parts Joe lists in a special section of the website added a few years back.  The older “looking” design doesn’t seem to bother visitors, they just want a good deal on good parts and apparently this site portrays that – Joe says if its not broke don’t fix it.  But I say we have to stay progressive – so see Joes sister site lower-unit.net for more info.

Site project developer: Mark Hoffmeister mark@thetechpros.com