Get the Most Out of Your Business Profile: A Guide to Google Profile Manager Posts

Did you know you can share updates, promotions, and events directly with potential customers through your Google Business Profile? It’s true, and the best part? These posts are completely free and easy to create!

Think of them like mini social media posts specifically for your business profile on Google Search and Maps. They’re a fantastic way to stay connected with your audience and keep them informed about what’s happening with your business.

Creating Google Profile Manager Posts is a breeze:

Log in to your Google Business Profile Manager. https://www.business.google.com
Click on the “Posts” tab.
Choose the type of post you want to create (more on that below).
Add your content, including text, photos, or videos.
Hit publish, and voila! Your post is live! (Most of the time Google approves or declines the posts in minutes. You will receive an email if the post is declined.)

Here are the three types of Google Profile Manager Posts you can create:

Updates: Share general information about your business, like new products, service updates, or even behind-the-scenes glimpses.
Offers: Promote limited-time sales, discounts, or special promotions.
Events: Create posts for upcoming events, workshops, or classes hosted by your business.

How often should you post? Aim for 2-3 times a week to keep your profile fresh and engaging.

So, what are the benefits of using Google Profile Manager Posts?

Boost search ranking: Regularly posting high-quality content can act as a signal to Google that your business is active and engaged, potentially leading to a higher ranking in local search results.
Increase visibility: Posts can appear prominently on Google Search and Maps, making it easier for potential customers to find your business.
Boost engagement: Keep your audience informed and engaged with updates, offers, and events.
Drive sales: Promote special offers and discounts directly to potential customers.
Improve customer experience: Provide valuable information and updates to enhance the customer experience.

While Google Posts have been around for a while, their significance for search results has grown in recent times, especially with the evolution of Google’s algorithm. Regularly creating informative and engaging posts can now play a more prominent role in influencing your local search ranking

Ready to get started? Take advantage of this free and powerful tool to connect with your audience and grow your business!